Festival in piazza

AUTOSTRADE PER L’ITALIA

Autostrade per l’Italia will be present in Piazza Duomo with a dedicated Cloud.

CONFCOOPERATIVE

On the occasion of the 21st edition of the Festival, Confcooperative will organize a series of talks on various topics, including agrifood, sustainability, innovation, labor, and welfare.

FESTIVAL BOOKSTORE

The Association of Booksellers of Trentino (part of the Merchants' Association) will bring back one of the most popular initiatives from previous editions: the presence and management of the Bookstore in Piazza Duomo, along with book presentations and "meet the author" events. The Booksellers' Association represents and involves all local bookstores, which collaborate and coordinate with the Il Sole 24 ORE Group for the initiatives featured in the program.

EUROPEAN PARLIAMENT - EUROPEAN COMMISSION

The European Parliament and the European Commission will host meetings and dialogues with civil society and stakeholders, alongside games and entertainment activities.

SKY TG 24

Sky TG 24 will broadcast live from the square, featuring dedicated programs and in-depth segments involving the Festival's guests and key figures.

In the shadow of Trento’s ancient walls, Piazza Fiera is one of the city's beating hearts. During the Festival dell’Economia, it becomes the epicenter of the schedule dedicated to young people, with events designed to explore new trends and delve into the most current topics. One of the city's main agoràs will transform into an open, dynamic space where the public can meet the various souls of our publishing ecosystem in person.

This square will host the Fuori Festival Lounge and the brand-new Casa Sole experience—a space to discover all the entities of the Il Sole 24 ORE Group. The Group will present itself in Trento for the first time with its refreshed brand image, featuring a new naming convention that puts "Sole" at the center and a logo that emphasizes the Group’s history, identity, and variety. This hub will offer engagement initiatives for readers: from the "Sole Prize Wheel" to the "Esperto Risponde" (Expert Answers) box and gadgets for our Opinion Reader community.

Most notably, the new Radio 24 studio will be installed in Piazza Fiera with a completely renovated look. This high-impact stage will host not only the usual live broadcasts but also the Group’s live podcasts and special events: a live set by the duo Off Topic, a performance by the "tax-rock" band Ciappter Ileven, and the DJ set that will close the Fuori Festival evening events on Saturday, May 23.

Piazza Fiera will thus be the place where the public can come into direct contact with the world of Sole 24 Ore: its journalists, radio voices, podcasts, and cultural initiatives.

DOLOMITI ENERGIA GROUP

The Dolomiti Energy Group is the leading Italian operator with production entirely focused on renewables, active across the entire energy supply chain with customers throughout Italy. As an Official Partner of the 2026 Festival dell’Economia, it will participate with an information hub to discuss renewable energy, sustainability, and decarbonization.

INPS

The National Social Security Institute (INPS), Italy's main social security body, will be present with an information and consultancy point regarding its institutional services.

JEEP

Jeep is waiting for you in Piazza Fiera! Come and get an up-close look at the new Jeep Compass, the star of the Festival and the 'Fuori Festival': a refreshed design, cutting-edge technology, and its signature versatile soul are waiting for you.

A22

Autostrada del Brennero, in its new home in Piazza Cesare Battisti, will project visitors into the near future of mobility along the A22, starting from its founding origins and the strong territorial identity that still defines it today.

INVITALIA

Invitalia will present key projects for a Public Administration that acts as an ally to citizens and businesses—attractive to younger generations and capable of tackling today's and tomorrow's challenges: the digitization of SUAP and SUE (One-stop shops for productive activities and construction), the simplification of administrative procedures, and the reform of public employment through skill-based strategic human resource management.

JEEP

Jeep is waiting for you in Piazza Cesare Battisti! Come and get an up-close look at the new Jeep Compass, the star of the Festival and the 'Fuori Festival': a refreshed design, cutting-edge technology, and its signature versatile soul are waiting for you.

A program dedicated to children and families, created in collaboration with the Trento Science Museum (MUSE) and various Fuori Festival partners. Workshops and meetings for adults and children will provide an engaging experience thanks to the renewed partnership with MUSE. Its spaces will once again open to students and families with labs dedicated to science, creativity, economics, and sustainability.

This three-day event is made possible by the contribution of Fondazione Caritro and the Foundation for Financial Education and Savings (FEduF), helping young ones reflect on their relationship with money, savings, and work, with a specific focus on gender equality.

The event exploring comics as a powerful communicative language returns with illustrator Danilo Barozzi, along with a strong focus on reading through dedicated sessions with authors Claudia Fachinetti, Cristina Marconi, and Romina Casagrande.

The master cheesemakers of the Consorzio di Tutela della Mozzarella di Bufala Campana D.O.P. will once again guide the public through the production stages of this true Italian excellence. Meanwhile, the relationship between science and sport will be the focus of a workshop curated directly by MUSE, linked to the exhibition "Oltre il traguardo" (Beyond the Finish Line), which can be visited inside the museum during the Festival.

A major highlight for 2026 is the relocation of the rich program curated by Studio d’arte Andromeda—a long-standing partner of the event—to the green spaces of MUSE, featuring their team of illustrators and comic artists.

The strong presence at Parco delle Albere, thanks to this dense schedule of activities, is just one of the defining aspects of a Festival that thrives on widespread spaces and shared experiences.