He boasts a decade-long, multi-sector career spanning advertising, loyalty programs, and extensive experience in the automotive industry. Today, he coordinates the Italian marketing strategy for the group’s ten automotive brands, maintaining a performance-driven approach while ensuring the long-term preservation of brand equity.
For thirty years in the Veolia Group, drives the definition of Veolia's strategy in Italy in the energy market, overseeing M&A and business development. She ensures the alignment between corporate objectives and brand positioning, in the awareness that communication is a strategic lever to respond to the challenges of energy security, competitiveness, and decarbonization.
She is also President of ADCI – the Italian Art Directors Club, the leading association for creatives and communicators in Italy. Additionally, she is a member of the Board of Directors of the Fair Foundation, dedicated to promoting listening, innovation, and research on responsible gaming. In 2018, she founded Equal, a project aimed at fostering a culture of inclusion and equality through media representation.
Chief Executive Officer of Il Sole 24 ORE Group, which she joined in 2018 as General Manager of Media & Business, with responsibility for the Publishing & Digital divisions of Il Sole 24 Ore, Radio 24, Radiocor, and the advertising agency 24 ORE System. She also serves as CEO of 24 ORE Cultura, CEO of Il Sole 24 ORE U.K., and CEO of 24 ORE Eventi.
Silvestri is a member of the General Council of FIEG (the Italian Federation of Newspaper Publishers), Confindustria Radio TV, and AICC (the Association of Cultural and Creative Enterprises of Confindustria). She is a Member of the Board of Directors of Audicom and a Federal Councilor of FCP (the Federation of Advertising Sales Agencies). Within the radio industry, she sits on the Board of Directors of Audiradio, E.R.A. (Editori Radiofonici Associati), and P.E.R. (Player Editori Radio).
Standing in the shadow of the ancient ramparts, for a long time Piazza Fiera was the beating heart of the city's markets and commerce, hence its name (which means “fair” or “market”). The wide open spaces make Piazza Fiera ideal for hosting large business events, as well as cultural and musical gatherings. It serves as an important intersection for the city’s public transport, and the underground multi-storey car park means it is easily accessible by car.
