23 May
The economics of the media industry
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Andrea Imperiali di Francavilla is a professor at the Università Cattolica and a member of the AI Committee of AGCOM (Autorità per le Garanzie nelle Comunicazioni). Former President and CEO of Auditel, he spearheaded the digital transformation of media measurement. He has held senior executive roles at Pirelli, Telecom Italia, Mondadori, and Mediaset, and served as Vice President of UPA (Utenti Pubblicità Associati).