Massimo Beduschi

Panel

An illustrious concert hall in a building on Via Giuseppe Verdi, which harks back to the Austro-Hungarian Empire and the numerous musical associations (Musikverein) once found in Ljubljana and all the way to Vienna. It is home to the Philharmonic Society of Trento, founded in 1795. It boasts a beautiful organ, dating back to 1906.

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Massimo Beduschi is the Italy Chairman & CEO of WPP Media and the Italy Chairman of WPP. Leading the network since 2012, he is among the managers who have most contributed to the evolution of the media and advertising market over the past twenty years. Auditel and Audicom Board Member, as well as Chairman of the Board of Directors at IULM, he promotes a managerial culture based on innovation and talent.

CEO e Chairman

Andrea Imperiali di Francavilla is a professor at the Università Cattolica and a member of the AI Committee of AGCOM (Autorità per le Garanzie nelle Comunicazioni). Former President and CEO of Auditel, he spearheaded the digital transformation of media measurement. He has held senior executive roles at Pirelli, Telecom Italia, Mondadori, and Mediaset, and served as Vice President of UPA (Utenti Pubblicità Associati).

Member of the Artificial Intelligence Committee

Andrea Imperiali

Linus debuted in radio in 1976 and joined Radio Deejay in '84, becoming its Artistic Director in '94. The long-time host of Deejay Chiama Italia, his career spans TV, music, and writing. Since 2007, he has led the GEDI Group's radio division. He also founded the Deejay Ten, a popular race reflecting his passion for running.

Editorial Director

 Linus

Roman living in Milan, she is the voice of "Start" every two weeks. Co-author of the podcasts "L'altro zio Sam", "Elon" and two books. She is expert in new models of journalism, politics and foreign affairs. She creates content for social networks and Il Sole 24 Ore website. On Fridays, you can find her as the host of the "Macro" transmission. She worked, among others, at Sky TG24, La Repubblica, Il Foglio.

Angelica Migliorisi

Massimo Scaglioni is a Professor of Media History and Economics at Università Cattolica del Sacro Cuore, Milan, where he is the Director of Ce.R.T.A. (Research Centre for Television and Audiovisual Studies) and of the Master’s program Fare Tv. Management del Broadcasting e dello Streaming. He teaches Audience Theory and Analysis and Transmedia Narratives at USI (Università della Svizzera italiana). He is the author of "Economia della industrie mediali" (2025), published by Vita e Pensiero.

Massimo Scaglioni

Chief Executive Officer of Il Sole 24 ORE Group, which she joined in 2018 as General Manager of Media & Business, with responsibility for the Publishing & Digital divisions of Il Sole 24 Ore, Radio 24, Radiocor, and the advertising agency 24 ORE System. She also serves as CEO of 24 ORE Cultura, CEO of Il Sole 24 ORE U.K., and CEO of 24 ORE Eventi.Silvestri is a member of the General Council of FIEG (the Italian Federation of Newspaper Publishers), Confindustria Radio TV, and AICC (the Association of Cultural and Creative Enterprises of Confindustria). She is a Member of the Board of Directors of Audicom and a Federal Councilor of FCP (the Federation of Advertising Sales Agencies). Within the radio industry, she sits on the Board of Directors of Audiradio, E.R.A. (Editori Radiofonici Associati), and P.E.R. (Player Editori Radio).

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Massimo Beduschi

Events in which takes part

The economics of the media industry